CMOtech US - Technology news for CMOs & marketing decision-makers

Video marketing stories

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Typeface unveils AI engine for governed marketing at scale

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Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.
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Adobe adds Quick Cut AI to streamline Firefly editing

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Adobe's Quick Cut AI auto-assembles long clips in Firefly, giving creators a structured first edit to refine pacing, shots and style.
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Marketers boost budgets as LLMs emerge as key audience

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Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.
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Adobe adds dedicated YouTube Shorts tools to Premiere

Sat, 13th Dec 2025
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Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.
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Google adds photo-to-video tool to Gemini as Veo 3 rollout expands

Mon, 14th Jul 2025
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Google's Gemini AI now turns photos into eight-second videos with sound, powered by Veo 3, for AI Pro and Ultra subscribers in 150+ countries.
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How to craft effective prompts for Google's Veo 3 video AI

Thu, 10th Jul 2025
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digital entertainment
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genai
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Google's Veo 3 transforms simple prompts into stunning videos with sound and dialogue; effective results hinge on well-crafted instructions.
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Movavi study finds global users embrace AI & creative filters

Fri, 30th May 2025
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Movavi's study of 70 million users reveals a global embrace of AI and creative filters in video editing, with extensive experimentation beyond basic cuts.
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LinkedIn expands BrandLink, offers video ads with top creators

Fri, 2nd May 2025
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LinkedIn expands BrandLink, offering advertisers premium video content from top creators to engage over 1 billion members in the US and UK.
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Brightcove launches AI Content Suite for video creators

Thu, 30th Jan 2025
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Brightcove has launched its AI Content Suite, a revolutionary toolset aimed at enhancing video production efficiency and audience engagement for businesses.
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IDC names ANZ's top Digital Disruptor and Digital Transformer

Thu, 7th Sep 2017
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digital entertainment
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cloud services
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video
The nominations went through a rigorous judging process to determine the top Digital Transformer and Digital Disruptor for ANZ.