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Google sets out AI-first future for ads & shopping

Last month
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martech
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iam
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personalisation
Google maps out an AI-first overhaul of ads, Search and shopping, betting on creator-led influence and emerging agentic commerce tools.
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Google unveils open UCP standard for AI-driven shopping

Tue, 20th Jan 2026
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cx
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martech
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commerce systems
Google has launched an open Universal Commerce Protocol to standardise AI shopping flows across search, apps, merchants and payments.
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Google unveils AI shopping protocol & brand agents

Thu, 15th Jan 2026
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cx
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martech
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commerce systems
Google launches a Universal Commerce Protocol and Business Agent tools as it bets on AI agents to drive the next era of online shopping.
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Ant backs Google's Universal Commerce Protocol push

Wed, 14th Jan 2026
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crypto
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fintech
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mdm
Ant backs Google's new Universal Commerce Protocol to standardise how AI agents handle shopping, payments and post-purchase support.