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Theorem Stories

American Stories

Theorem stories

Scaling media operations for the ad-first era

Digital Transformation

Scaling media operations for the ad-first era

Media firms now face a fragmented market where ad revenue has overtaken subscriptions, making end-to-end automation a commercial necessity.

By Jay Kulkarni • 4 min read • Thu, 4th Jun 2026

Global Stories

Theorem stories

Theorem study: friction between pre-sales and executed media ads

Software-as-a-Service

Theorem study: friction between pre-sales and executed media ads

Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.

By Jake MacAndrew • 4 min read • Fri, 31st Jul 2026

AI leaders call for stricter governance & oversight

Software-as-a-Service

AI leaders call for stricter governance & oversight

Pressure is mounting on companies to prove AI is governed in real time, as agentic systems take decisions and access sensitive data.

By Mark Tarre • 9 min read • Fri, 17th Jul 2026

Women in tech call for real power beyond IWD praise

Human Capital Management

Women in tech call for real power beyond IWD praise

Tech leaders use International Women's Day to demand structural change, real equity and female power in shaping AI and senior decisions.

By Shannon Williams • 11 min read • Fri, 6th Mar 2026

87% of ad professionals believe automation can improve profitability

Marketing Technologies

87% of ad professionals believe automation can improve profitability

Automation can modernize businesses and make them more profitable, according to research by Theorem and Hypothesis Group.

By Catherine Knowles • 3 min read • Fri, 21st Jul 2023

Stories from Other Regions

Theorem stories

IWD 2026 - The next phase of progress for Women in Technology

Hybrid & Remote Work

IWD 2026 - The next phase of progress for Women in Technology

On International Women's Day, leaders urge tech to move from visibility for women to real executive power, policy support and pay parity.

By Mena Coticelli • 4 min read • Thu, 5th Mar 2026