Reputation management stories
AskNicely unveils Ask NiceAI to help managers at multi-site service businesses turn scattered customer feedback into faster, data-backed action.
Kordia names Aroha Fleming Head of Communications as the New Zealand technology and infrastructure firm sharpens its cyber resilience message.
USC Annenberg survey finds companies are becoming more selective in public debate as polarisation boosts the clout of communication teams.
Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.
New research suggests leading AI models each develop distinct 'information personalities', favouring different sources in their cited answers.
Qualtrics launches AI-powered customer experience tools to unify feedback, automate analysis and fix service issues before they escalate.
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
AI agents are fuelling a new wave of cyber risk, as criminals weaponise automation to speed up ransomware and sharpen extortion tactics.
BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
Why B2B technology firms that build trust, visibility and proof can win shorter sales cycles, higher contract values and stronger growth.
Australian marketers split over who should own AI visibility, as 84% of leaders report fragmented responsibility and rising reputational risk.
Obama speechwriter Terry Szuplat urges UK founders to keep communications human as AI-driven posts risk eroding trust and audience connection.
Norton unveils Revamp, an AI tool to help professionals craft and schedule credible social posts while keeping full control of their voice.
Pattern debuts LLM Access Audit and GEO Scorecard in Australia to help brands track and optimise visibility across generative AI tools.
'Good enough' voice tools quietly drain time, frustrate staff and erode service, as hidden frictions multiply across calls, teams and offices.
Over half of SMEs in New Zealand now use AI, but most still lack training and strategy to turn experiments into real productivity gains.
As AI becomes a sleepless gatekeeper of reputation, communicators must feed the machines or risk vanishing into background noise.