CMOtech US - Technology news for CMOs & marketing decision-makers

Prompt Engineering stories

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Adobe just rewrote the rules of graphic design

3 days ago
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Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.
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Forrester finds AI training gap stalls workplace gains

Last week
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digital transformation
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Forrester says workplace AI rollouts are outpacing staff training, with only 16% of employees reaching high readiness in 2025.
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Softr launches AI no-code platform for business teams

Last week
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Softr unveils AI-native no-code platform that lets non-technical teams build live business apps with permissions, data and workflows from a prompt.
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Oracle NetSuite adds AI tools for safer data access

Last month
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data analytics
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digital transformation
Oracle NetSuite rolls out AI Connector Service upgrades with 100-plus finance templates, MCP apps and warehouse access for controlled data use.
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Orgvue study finds AI divide between executives & managers

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Senior managers lag executives on AI plans, with 63% of leaders expecting redundancies within six months, Orgvue research finds.
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UK, US firms abandon AI plans amid skills shortage

Last month
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digital transformation
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rpa
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erp
Major UK and US professional services firms are shelving AI projects as skill shortages bite, exposing a gap between tech spend and staff readiness.
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OpenAI monitors internal coding agents for risky conduct

Last month
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OpenAI unveils a GPT-5.4-powered system that audits its own coding agents for rule-bending behaviour, flagging suspicious sessions to humans.
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Adobe adds custom models to Firefly in public beta

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Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.
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BrightEdge unveils AI tools to track search visibility

Last month
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data analytics
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cx
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BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
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Dataiku unveils orchestration-focused AI Success platform

Last month
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data analytics
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data science
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multi-cloud
Dataiku launches Platform for AI Success, an orchestration layer to govern, monitor and scale AI agents and decisions across enterprises.
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Women own the most underrated skill in tech: Translation

Last month
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As AI reshapes workplaces, women's overlooked gift for translating ideas into action is emerging as tech's most critical skill.
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Even the power users feel behind: We just don't say it

Last month
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digital transformation
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erp
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genai
Even AI power users quietly feel behind as tools evolve faster than humans can adapt, turning competence into a perpetual open loop.
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TELUS Digital warns persona prompts sway AI moral judgements

Fri, 27th Feb 2026
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hcm
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risk & compliance
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genai
TELUS Digital warns that common AI persona prompts can quietly reshape models' moral judgements, undermining consistency in high‑risk use.
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Zapier survey shows AI roles surge & pay premiums rise

Fri, 27th Feb 2026
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data analytics
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partner programmes
AI roles are booming despite a cooler jobs market, with Zapier finding most firms plan AI hiring and many paying sizeable skill premiums.
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CompTIA launches AI course for frontline help desks

Thu, 26th Feb 2026
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CompTIA unveils AI Help Desk Essentials course to train frontline IT support teams in safe, effective use of generative AI chatbots.
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Turnitin flags AI surge as students seek feedback, not fakes

Wed, 25th Feb 2026
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e-learning
Turnitin reports a spike in AI-heavy essays but finds most students use its assistant for real-time feedback, not ready-made assignments.
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Marketers lag on AI tools amid data & trust concerns

Tue, 24th Feb 2026
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data protection
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digital transformation
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martech
Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.
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Scrum.org launches AI training for Scrum Masters, coaches

Fri, 20th Feb 2026
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data protection
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digital transformation
Scrum.org unveils an AI Essentials course for Scrum Masters and agile coaches, blending core AI concepts with practical, team-focused training.
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Estimation-centric AI reshapes aerospace defence costs

Fri, 13th Feb 2026
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digital transformation
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supply chain
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ai
AI is reshaping aerospace and defence cost estimation, forcing leaders to pair rapid, data-driven planning with traceability and accountability.
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CodeRabbit unveils Issue Planner to sharpen AI briefs

Thu, 12th Feb 2026
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ai ethics & governance
CodeRabbit launches Issue Planner beta, embedding AI prompt planning into Jira, Linear, GitHub and GitLab to cut failures from unclear briefs.