Partner Marketing stories
Adclear partners NinjaTrader on AI compliance checks
This month
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saas
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crypto
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fintech
NinjaTrader turns to Adclear's AI to speed compliance checks on marketing across the US and Europe as financial promotion rules tighten.
How Sourcepass turns firewall upgrades into a competitive edge
Last month
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crm
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firewalls
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network security
Managing 600+ SonicWall firewalls, Sourcepass turns routine upgrades into a strategic weapon for security, efficiency and client trust.
Give to Gain: Why women learning from women matters more than ever
Last month
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hcm
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iwd
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opinion
When women mentor and network with one another, they transform individual careers into collective momentum for gender equality.
Gallagher Security names Nikki Cardenas to lead US channel
Last month
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data analytics
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converged infrastructure
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partner programmes
Gallagher Security appoints Nikki Cardenas as US National Channel Partner Manager to bolster integration-focused partner ecosystem.
Levanta unifies creator & affiliate tools for Shopify
Last month
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martech
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commerce systems
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cdp
Levanta's new Shopify integration unifies creator and affiliate programmes across Shopify, Amazon and Walmart to streamline tracking and payouts.
Chaotic marketing teams see burnout & stalled deals
Fri, 27th Feb 2026
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firewalls
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digital transformation
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cx
Chaotic UK and US marketing teams face burnout, longer sales cycles and missed deals as AI-era complexity fragments strategy and execution.
Awin unveils tools to speed affiliate campaign setup
Thu, 26th Feb 2026
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rpa
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e-commerce
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marketing
Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.
Xero Power Lists boost app discovery, developer reach
Thu, 26th Feb 2026
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fintech
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financial systems
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erp
Xero launches App Store Power Lists to spotlight top referred apps, boosting discovery for small businesses and reach for developers.
SolarWinds revamps global partner programme with tiers
Fri, 6th Feb 2026
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data analytics
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digital transformation
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planning
SolarWinds refreshes global partner programme with tiered incentives, richer marketing support, and new training and specialisation tracks.
US holiday online sales hit record on mobiles & AI
Thu, 8th Jan 2026
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gaming
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wearables
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data analytics
US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.
Checkmarx appoints Scott Gainey as Chief Marketing Officer
Fri, 20th Jun 2025
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firewalls
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application security
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partner programmes
Checkmarx has appointed Scott Gainey as Chief Marketing Officer to lead global marketing amid growing demand for its AI-driven application security solutions.
Fivetran appoints Monica Ohara as Chief Marketing Officer
Fri, 16th May 2025
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saas
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cx
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martech
Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.
Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Fri, 24th Mar 2023
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martech
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b2b marketing
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content creation
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
Hitachi Vantara makes play at midsized market with latest offerings
Fri, 8th Jan 2021
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storage
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devops
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partner programmes
Hitachi Vantara expands its portfolio with new offerings aimed at supporting the data infrastructure needs of midsized enterprises.
Cambium Networks appoints Mary Peterson as SVP & CMO
Mon, 16th Dec 2019
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network infrastructure
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sdn
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supply chain
Cambium Networks appoints Mary Peterson as new SVP and CMO. Peterson will strengthen the company's market recognition and drive growth.