CMOtech US - Technology news for CMOs & marketing decision-makers

NFL stories

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Hellmann's Super Bowl spot tops online engagement rankings

Last month
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martech
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digital engagement
Hellmann's “Meal Diamond” tops Super Bowl online engagement, with a 117% surge beating Michelob ULTRA, Instacart, Pringles and Dunkin.
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NFL study links players' data exposure to safety risk

Last month
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data protection
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physical security
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breach prevention
Most NFL players' personal data appears on people search sites, with Super Bowl teams facing above-average exposure and heightened safety risk.
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Summize raises USD $50m to grow AI contract platform

Fri, 30th Jan 2026
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uc
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Summize raises USD $50m to accelerate its AI-powered contract platform, targeting rapid expansion across the UK and US legal markets.
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Ververica powers real-time odds & fraud defence for betting firms

Wed, 20th Aug 2025
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private cloud
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public cloud
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cx
Ververica's Unified Streaming Data Platform enables global betting firms to deliver live odds with sub-second latency, boosting fraud defence and user personalisation.
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McLaren Racing, Freshworks partner to streamline IT for 2025

Sat, 26th Jul 2025
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erp
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formula one
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itsm
McLaren Racing partners with Freshworks to adopt AI-powered IT solutions, enhancing global IT efficiency for the 2025 Formula 1 season and beyond.
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Andy Frain notifies 100,000 after major ransomware breach

Tue, 13th May 2025
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data protection
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ransomware
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breach prevention
Andy Frain Services disclosed a data breach affecting 100,964 individuals in October 2024, with ransomware group Black Basta claiming responsibility.
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Adobe & NFL expand partnership to boost fan engagement with AI

Wed, 30th Apr 2025
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digital transformation
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martech
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adobe
Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.
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NFL partners with NetApp to enhance data management

Wed, 16th Apr 2025
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data analytics
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ai
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netapp
The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.