Moloco stories
App marketers may soon use living room screens to drive installs, as Moloco’s new product brings mobile-style measurement to connected TV.
App marketers can now measure television buys against installs in real time, as connected TV ad spend approaches USD $45 billion.
PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.
Moloco partners with Xiaomi to enhance ad targeting across its 702 million global users, boosting monetisation and campaign effectiveness internationally.
Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
Moloco's 2025 industry report reveals that mobile gaming advertisers shift focus to long-term growth as the US market drives nearly half of global revenue.
Pat Copeland has been appointed General Manager of Moloco Commerce Media, bringing over 30 years' experience in machine learning and advertising.
Moloco and MetaRouter have formed a partnership to enhance ad personalisation for retailers in Australia and New Zealand while prioritising customer privacy.
The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.
Moloco's AI-driven SDK is now self-serve on Google AdMob and Ad Manager, enabling 500 publishers to monetise app ads with global advertiser demand.
As AI technology grows, so must opportunities for women in tech; breaking barriers through mentorship and education can make the field accessible to all.
UK publishers are at the forefront of diversifying mobile gaming ad spend, outpacing competitors by strategically tapping into emerging global markets.
Topsort appoints Umer Paracha as Head of Marketing. With expertise from Daraz and Lansinoh, he's poised to drive growth amid Topsort's USD $20m funding boost.
