Marketing stories - Page 14

Plaud appoints Kamel Ouadi as head of Global Brand Centre to lead its transformation into an aspirational AI-powered professional brand worldwide.

BFCM 2025 demands tech-savvy strategies; brands using AI, personalisation, and data-driven insights will outperform those relying on broad discounts.

ShopVision secured USD $4.1 million to develop an AI platform offering eCommerce teams vital market insights and automation to boost decision-making.

Marketers face resource strains but turn to authentic content and AI to boost social media engagement, says PhotoShelter's 2025 report of 400 US marketers.

Despite heavy investment in AI, marketers face challenges delivering results, with US teams favouring fast trials while Europeans prioritise compliance and data skills.

Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.

Sphere has launched a GEO platform enabling real-time control of personal and business AI profiles across major language models like GPT-5 and Gemini.

Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.

Optimizely launches a new platform to streamline AI agent workflows, enabling marketers to automate tasks, build custom agents, and integrate third-party tools seamlessly.

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

Generative AI use in US travel planning soared 3,500% YoY in July 2025, boosting consumer engagement and reshaping online trip research and bookings.

Quadient appoints Nina Tatsiy as Chief Information Officer to lead global digital transformation and enhance IT strategy for international growth.

Over half of executives report deploying AI agents, driving business growth and ROI in areas like customer service and marketing, finds a Google Cloud study.

Dext names Joanne Modugno as General Manager for North America to boost growth and expand bookkeeping automation from its Toronto office.

Enero Group posted a 2% rise in FY25 EBITDA, boosted by award-winning agencies Hotwire, BMF, ROI·DNA and Orchard driving steady growth and margins.

Innovid launches AI-powered tools to automate ad asset labelling, enhance creative resizing, optimise campaigns in real time, and scale personalised content efficiently.

Fergus has appointed Hugh Walker as Head of Customer Experience to lead customer teams and enhance its job management software platform globally.

Generative AI use in online shopping surged 4,700% year-on-year in July 2025, reshaping consumer habits and boosting retail site engagement.