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Left Field Labs launches tool to track AI brand views
Customer Experience

Left Field Labs launches tool to track AI brand views

Brands may be judged by AI assistants before customers ever reach them, as the new tool spotlights mismatches between messaging and model replies.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Global Stories

Marketing stories

US accounts for 53.5% of global bot traffic, says Decodo
eCommerce

US accounts for 53.5% of global bot traffic, says Decodo

Bots now generate more than half of web requests worldwide, with AI-driven browsing pushing automated traffic up 7,851% in 2025.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
Billy Grace sees ad budgets rise as click costs fall
eCommerce

Billy Grace sees ad budgets rise as click costs fall

Advertisers are getting more clicks for less, as paid media outlays climbed 17.5% in the first half of 2026 despite a 10.8% drop in click costs.

By Karen Joy Bacudo • 3 min read • Yesterday
Progress Software adds AI agents to Sitefinity CMS
Digital Transformation

Progress Software adds AI agents to Sitefinity CMS

Marketing teams could cut content delays as Progress embeds AI agents for analysis, optimisation and review directly into Sitefinity workflows.

By Sean Mitchell • 4 min read • 2 days ago
Holiday shopping starts before Black Friday, Attentive says
Customer Experience

Holiday shopping starts before Black Friday, Attentive says

Holiday season spending is shifting earlier, with 71% of shoppers planning to start before Black Friday and value-driven buying under pressure.

By Sean Mitchell • 4 min read • 3 days ago
EPAM joins OpenAI partner network for enterprise AI
Digital Transformation

EPAM joins OpenAI partner network for enterprise AI

The tie-up could speed enterprise AI adoption as firms shift from pilots to secure, regulated deployments across core operations.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago
Experian & Audiences back first-party data activation
Software-as-a-Service

Experian & Audiences back first-party data activation

Brands are struggling to turn customer records into ad audiences, as tighter privacy rules and fragmented platforms slow activation.

By Mark Tarre • 4 min read • Last week
Pattern adds ChatGPT ads to its marketing platform
Marketing Technologies

Pattern adds ChatGPT ads to its marketing platform

Brands will be able to buy placements in ChatGPT through Pattern, as shopping discovery moves from search engines towards AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Last week
AI assistants reshape Black Friday shopping choices
Data Analytics

AI assistants reshape Black Friday shopping choices

Retailers risk missing Black Friday shoppers as AI tools increasingly narrow product choices before customers reach a website.

By Mark Tarre • 7 min read • Last week

Stories from Other Regions

Marketing stories

MC&V wins new business from We Are Social & others
Digital Transformation

MC&V wins new business from We Are Social & others

The appointments signal growing demand for AI-led production as agencies and brands seek faster social content, live experiences and hybrid campaigns.

By Sofiah Nichole Salivio • 4 min read • Yesterday
UK consumers say 75% of marketing feels irrelevant
Customer Experience

UK consumers say 75% of marketing feels irrelevant

Irrelevant messages are pushing UK shoppers to tune out, with 35% more likely to unsubscribe after poor or repetitive marketing.

By Sofiah Nichole Salivio • 3 min read • 2 days ago
EZVIZ names Jamie Durie as Australian brand ambassador
Data Protection

EZVIZ names Jamie Durie as Australian brand ambassador

The smart home maker is betting a household name will lift trust as it expands Australian retail sales amid fierce competition and privacy concerns.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago
UK employers value AI skills over grades, study shows
eLearning

UK employers value AI skills over grades, study shows

Employer demand for AI know-how is rising fast, with vacancies paying 34% more and formal qualifications losing sway in hiring.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago
Cequence adds AI Gateway controls for agentic zero trust
Data Protection

Cequence adds AI Gateway controls for agentic zero trust

Existing customers can now govern AI agents more tightly, as Cequence links model, API and tool access to role-based policy controls.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago
Furniture Trader revenue rises 30% to more than AUD $30m
Customer Experience

Furniture Trader revenue rises 30% to more than AUD $30m

A store-led strategy has helped the Melbourne family retailer outpace a shaky sector, with demand holding up for bulky, in-person purchases.

By Sofiah Nichole Salivio • 5 min read • Last week
UK finance brands lag in paid social ad creativity
Fintech

UK finance brands lag in paid social ad creativity

Paid social costs are rising as UK finance marketers struggle to produce enough creative for platforms that now reward constant ad testing.

By Karen Joy Bacudo • 4 min read • Last week
StackAdapt launches Ivy Studio AI hub for marketers
Marketing Technologies

StackAdapt launches Ivy Studio AI hub for marketers

Marketers can now set campaign goals in one place as StackAdapt adds AI agents to its ad platform for planning, reporting and execution.

By Mark Tarre • 4 min read • Last week