Forrester stories - Page 5
Sales streaming vs. sales seeking: How RevOps just became B2B's most important team
Thu, 9th Oct 2025
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cx
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martech
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cdp
RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.
ScienceLogic launches Skylar suite to unify AI & automation for IT
Thu, 9th Oct 2025
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dr
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data analytics
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digital transformation
ScienceLogic unveils its Skylar suite, unifying AI, automation, compliance and observability to boost IT operations and accelerate incident response.
Hexaware urges unified AI strategy as CX scores continue to fall
Thu, 9th Oct 2025
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digital transformation
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cx
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martech
Hexaware warns falling global customer experience scores need a unified AI strategy, urging businesses to integrate tools for personalisation and efficiency.
Optimizely One delivers 446% ROI & USD $7.1M in benefits
Wed, 8th Oct 2025
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data analytics
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digital transformation
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ecm
Optimizely One platform delivers a 446% ROI and USD $7.1 million in benefits over three years, quickly boosting revenue and productivity for businesses.
Appian named leader for digital process automation by Forrester
Fri, 3rd Oct 2025
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digital transformation
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cx
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martech
Appian has been named a leader in Forrester's Q3 2025 Digital Process Automation report, praised for its AI integration and scalable automation platform.
Forrester forecasts agentic AI breaches & quantum spending surge by 2026
Thu, 2nd Oct 2025
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data protection
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encryption
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iot security
Forrester predicts the first agentic AI data breach and a surge in quantum security spending by 2026, amid rising government control of telecoms.
Forrester predicts agency mergers, job cuts & creator growth
Thu, 2nd Oct 2025
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martech
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cdp
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ai
Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.
Tech giants to invest USD $2 billion in nuclear energy by 2026
Tue, 23rd Sep 2025
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hyperscale
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dc
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risk & compliance
Tech giants including Google, AWS, and Microsoft plan to invest over USD $2 billion in small modular nuclear reactors by 2026 to boost energy resilience.
ShopVision raises USD $4.1 million to build AI for eCommerce teams
Sat, 20th Sep 2025
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digital transformation
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rpa
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ai
ShopVision secured USD $4.1 million to develop an AI platform offering eCommerce teams vital market insights and automation to boost decision-making.
Akamai & Seraphic partner to bolster Zero Trust security tools
Thu, 18th Sep 2025
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firewalls
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digital transformation
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network security
Akamai and Seraphic have partnered to integrate secure enterprise browser technology with Zero Trust security, enhancing protection for AI, SaaS and private apps.
Hitachi Vantara VSP One delivers swift ROI & major savings
Wed, 17th Sep 2025
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storage
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paas
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hybrid cloud
Hitachi Vantara's VSP One delivers a 285% ROI with payback in seven months, saving organisations USD $1.5 million through efficiency and reduced complexity.
VSP One delivers 285% ROI & USD $1.1 million NPV in study
Wed, 17th Sep 2025
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storage
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paas
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hybrid cloud
Organisations using Hitachi Vantara's VSP One storage platform achieved a 285% ROI, USD $1.1 million NPV, and payback within seven months, says Forrester study.
Checkmarx named leader in Forrester Wave for SAST & AI tools
Fri, 12th Sep 2025
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application security
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erp
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llms
Checkmarx has been named a leader in Forrester Wave for Static Application Security Testing, scoring highest in AI-driven tools and current offerings.
Critical infrastructure sees 91% OT breach rate in 18 months
Fri, 12th Sep 2025
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advanced persistent threat protection
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power / energy
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risk & compliance
A global study reveals 91% of critical infrastructure firms faced operational technology breaches in 18 months, causing major service and financial impacts.
CMO roles in Fortune 500 decline as B2B firms lead the shift
Thu, 11th Sep 2025
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partner programmes
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power / energy
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marketing
CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.
Neo4j unveils Infinigraph to unify graph workloads at massive scale
Fri, 5th Sep 2025
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martech
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genai
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ai
Neo4j launches Infinigraph, a distributed graph system uniting operational and analytical workloads at over 100TB for real-time, large-scale data use.
Boomi study reveals 347% ROI & $9.8m NPV over three years
Fri, 5th Sep 2025
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digital transformation
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it automation
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rpa
Boomi's platform delivers a 347% ROI and a $9.8m net present value over three years, enabling firms to boost productivity and slash integration timelines.
Chief Trust Officer role rises as tech firms prioritise trust
Thu, 4th Sep 2025
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data protection
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risk & compliance
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data privacy
Tech and B2B firms are appointing Chief Trust Officers to boost security, privacy, and trust amid rising client and regulator concerns, says Forrester.
Claroty named Leader in IoT security solutions by Forrester
Thu, 4th Sep 2025
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firewalls
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network security
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iot security
Claroty has been named a Leader in IoT Security Solutions by Forrester, scoring top marks in network segmentation, deployment, and partner ecosystem.
Forrester warns AGI is accelerating, driving urgent workforce change
Thu, 28th Aug 2025
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ai
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ai ethics & governance
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agi
Forrester warns rapid advances in artificial general intelligence are set to transform workforces worldwide, urging firms to start AI readiness programmes now.