CMOtech US - Technology news for CMOs & marketing decision-makers

Direct to consumer (D2C) stories

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Neato raises USD $25 million to expand beyond Amazon

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Neato secures USD $25 million in growth funding to open new operations centres and push its second-party marketplace model into more sales channels.
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Maestra posts USD $833,000 in new ARR on demand shift

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Maestra says brands are ditching fragmented marketing stacks as quarterly new ARR more than doubled plan, with inbound sales topping half of new business.
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Mercurius Media Capital backs LifeSafe with USD $1.5m

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Mercurius Media Capital fires first shot in safety tech with USD $1.5 million deal to boost LifeSafe's US consumer push.
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TikTok Shop adds Bazaarvoice reviews to product pages

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TikTok Shop and Bazaarvoice link up to push verified customer feedback, photos and videos onto product pages as US sales surge.
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Payoneer, FundPark launch eCommerce credit for sellers

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Payoneer teams with FundPark to offer Hong Kong eCommerce sellers AI-driven credit lines of up to USD $10 million via integrated accounts.
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International Women's Day: The Australian entrepreneur proving you don't have to scale fast to succeed

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Ahead of IWD 2026, Craft Club's Nakisah Williams champions slow, sustainable growth over blitzscaling as a new model of female leadership.
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Levanta unifies creator & affiliate tools for Shopify

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Levanta's new Shopify integration unifies creator and affiliate programmes across Shopify, Amazon and Walmart to streamline tracking and payouts.
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Revuze adds TikTok Shop insight to market platform

Fri, 27th Feb 2026
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Revuze now tracks TikTok Shop sales and creator performance, unifying commerce data with customer feedback in its market platform.
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Paxon appoints Ranjit Singh Nagra to drive UK growth

Thu, 19th Feb 2026
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Paxon names Ranjit Singh Nagra Business Development Manager to spearhead UK expansion and target growth in auto spares and eCommerce logistics.
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LIV Golf debuts AI 'Fan Caddie' second-screen companion

Thu, 12th Feb 2026
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LIV Golf has unveiled Fan Caddie, an AI 'second-screen' assistant offering real-time stats, replays and shopping while fans watch live.
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Maestra's US customer base surges as brands ditch Klaviyo

Fri, 6th Feb 2026
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Maestra's US customer base jumps 144% as DTC brands abandon Klaviyo for a single platform spanning email, personalisation and paid media.
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First Media backs MMC to widen media-for-equity reach

Wed, 21st Jan 2026
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First Media joins MMC as an LP, boosting the venture fund's media-for-equity firepower with wider digital, social and TV ad reach for start-ups.
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Rove unveils AI platform to speed brands' global growth

Mon, 12th Jan 2026
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UK start-up Rove has launched an AI market intelligence platform promising faster, cheaper global expansion for consumer brands.
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Talkdesk unveils new AI tools for retail & consumer goods

Mon, 12th Jan 2026
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Talkdesk unveils Commerce Orchestration and Consumer Goods Experience Cloud to coordinate AI-driven retail journeys end to end.
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Forter unveils AI copilot to tackle surging fraud risk

Fri, 9th Jan 2026
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Forter launches Prism AI copilot and fresh benchmarks as agentic activity soars 2,107% and automated fraud attempts jump 202%.
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Coda unveils unified leadership team after Recharge deal

Tue, 9th Dec 2025
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Coda unveils a unified leadership team and reshaped board as it fully integrates Recharge into a single global digital commerce platform.
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Primer & Cleeng join forces to optimise global payments

Fri, 11th Apr 2025
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Cleeng has partnered with Primer to enhance global payment operations, aiming to reduce subscriber churn while boosting payment performance across markets.
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Unified commerce reshapes shopping in India & the US

Tue, 24th Sep 2024
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Consumers increasingly blend online, offline, and social media shopping platforms. A report by Locus and Coresight highlights 65.8% utilising multiple touchpoints.