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Back-to-school buying shaped weeks before checkout
Social Media

Back-to-school buying shaped weeks before checkout

Nearly half of US Back-to-School buys are gifts, as Adlook says choices are often fixed weeks before parents reach checkout.

By Sofiah Nichole Salivio • 4 min read • Thu, 25th Jun 2026

Global Stories

Connected TV stories

Hoppr & Fetch TV strike audience data deal in Australia
Marketing Technologies

Hoppr & Fetch TV strike audience data deal in Australia

Advertisers can now target Australian connected TV households more precisely as Fetch TV adds HopprTV audience data to its ad inventory.

By Sean Mitchell • 4 min read • Last week
Nexxen campaign lifts Anytime Fitness reach across TV
Advertising Technologies

Nexxen campaign lifts Anytime Fitness reach across TV

The campaign showed streaming added 962,500 households, as advertisers seek clearer proof that TV spend reaches new audiences rather than duplicating them.

By Mark Tarre • 4 min read • Last week
MiQ launches unified screens planner in Australia & NZ
Marketing Technologies

MiQ launches unified screens planner in Australia & NZ

Fragmented viewing habits are forcing agencies to juggle budgets across television and streaming as MiQ rolls out a single planning tool.

By Sean Mitchell • 4 min read • This month
Experian & Audiences back first-party data activation
Software-as-a-Service

Experian & Audiences back first-party data activation

Brands are struggling to turn customer records into ad audiences, as tighter privacy rules and fragmented platforms slow activation.

By Mark Tarre • 4 min read • Last month
Quantcast names Tom Weaving Managing Director for SEA
Digital Transformation

Quantcast names Tom Weaving Managing Director for SEA

The hire strengthens Quantcast's push in Southeast Asia as it looks to grow revenue and roll out its Q+ ad product across the region.

By Sofiah Nichole Salivio • 4 min read • Last month
Asia-Pacific travellers face confidence gap in bookings
Social Media

Asia-Pacific travellers face confidence gap in bookings

Travel brands may need to win confidence, not just attention, as 60% of Asia-Pacific consumers say they feel sure about choosing a destination.

By Regine Laguilles • 4 min read • Last month
YouTube ad revenue hits USD $40.4 billion as growth slows
Large Language Models

YouTube ad revenue hits USD $40.4 billion as growth slows

Slower growth in the world's biggest video platform's ad business suggests its shift to TV screens and Shorts has yet to lift marketer spend further.

By Karen Joy Bacudo • 4 min read • Last month
Amazon Ads names L'Oréal Paris sponsor of Prime Video's Elle
eCommerce

Amazon Ads names L'Oréal Paris sponsor of Prime Video's Elle

Streaming ads are being tied more closely to sales as Amazon links Prime Video's Elle to shoppable campaigns for L'Oréal Paris and Swisse.

By Sean Mitchell • 4 min read • Last month
Is this the advertising opportunity most brands are still missing?
Smart TV

Is this the advertising opportunity most brands are still missing?

Streaming viewers can spend up to 10 minutes choosing what to watch, giving brands a rare chance to grab attention before the show starts.

By Oscar Rondon • 4 min read • Mon, 29th Jun 2026
TCL brings Google TV with Gemini to more Europe TVs
Internet of Things

TCL brings Google TV with Gemini to more Europe TVs

Eligible TCL TV owners in Europe can now use voice-led Gemini searches and smart home controls, with the UK already receiving the update.

By Sofiah Nichole Salivio • 3 min read • Sat, 27th Jun 2026

Stories from Other Regions

Connected TV stories

Channel Factory launches AI slop detection for ads
Risk & Compliance

Channel Factory launches AI slop detection for ads

Advertisers can now screen out low-value synthetic media before bidding, as Channel Factory says 21% of social feeds is AI slop.

By Sean Mitchell • 3 min read • Last month
TuneIn extends reach via Bragi headphone partnership
Wearables

TuneIn extends reach via Bragi headphone partnership

More than 20 million headphone users will gain access to live radio, sports and podcasts as TuneIn expands onto Bragi's platform.

By Sofiah Nichole Salivio • 3 min read • Last month
New Zealand shoppers turn to AI & social for research
Omnichannel

New Zealand shoppers turn to AI & social for research

Rising living costs are pushing New Zealand shoppers to compare prices, reviews and product details across AI, social media and search.

By Sean Mitchell • 5 min read • Last month
IAB Australia flags rising retail media spend & demands
Digital Signage

IAB Australia flags rising retail media spend & demands

Retail and commerce media in Australia is drawing bigger budgets, but advertisers want clearer measurement and transparency as spend rises.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Bigdatr adds connected TV ad monitoring in Australia
Marketing Technologies

Bigdatr adds connected TV ad monitoring in Australia

Streaming budgets are becoming easier to track as marketers gain visibility into rival campaigns across Australia's fast-growing connected TV market.

By Sean Mitchell • 4 min read • Last month
JioHotstar says voice search overtakes text in discovery
Digital Transformation

JioHotstar says voice search overtakes text in discovery

More than 60% of JioHotstar users now use voice to find content, as the streamer bets on AI to tame its 300,000-hour library.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 25th Jun 2026