CMOtech US - Technology news for CMOs & marketing decision-makers
United States

American Stories

Business Transformation stories

Global Stories

Business Transformation stories

KPMG expands ServiceNow alliance in USD $40 million AI push
Software-as-a-Service

KPMG expands ServiceNow alliance in USD $40 million AI push

KPMG and ServiceNow expand alliance with USD $40 million agreement to speed AI workflows across finance, HR and IT.

By Sean Mitchell • 4 min read • 3 days ago
ServiceNow unveils Otto & expands AI Control Tower
Digital Transformation

ServiceNow unveils Otto & expands AI Control Tower

ServiceNow broadens AI governance push with Otto, third-party agent access and wider Control Tower oversight across enterprise systems.

By Sofiah Nichole Salivio • 5 min read • 3 days ago
Spinnaker launches SAP ECC end-of-life assessment tool
Digital Transformation

Spinnaker launches SAP ECC end-of-life assessment tool

Spinnaker Support launches SAP ECC end-of-life assessment as IT leaders weigh migration, third-party support and the 2027 deadline.

By Mark Tarre • 3 min read • 3 days ago
Gartner: AI layoffs do not improve returns on investment
Digital Transformation

Gartner: AI layoffs do not improve returns on investment

Gartner survey finds AI-driven layoffs fail to lift ROI, as better returns come from firms investing in skills, roles and operating models.

By Joseph Gabriel Lagonsin • 4 min read • 4 days ago
Sage unveils glass box AI push across finance & HR
Digital Transformation

Sage unveils glass box AI push across finance & HR

Sage deepens AI drive with PwC and AWS tie-ups, launching new finance, HR and migration tools built around auditable 'glass box' systems.

By Sofiah Nichole Salivio • 4 min read • 5 days ago
Databricks pledges AUD $420 million for ANZ expansion
Digital Transformation

Databricks pledges AUD $420 million for ANZ expansion

Databricks to open bigger Sydney base and train 100,000 people across ANZ as demand for its AI tools surges beyond pilot projects.

By Sean Mitchell • 3 min read • 5 days ago
Commvault posts record cash flow as SaaS revenue jumps
Data Protection

Commvault posts record cash flow as SaaS revenue jumps

Commvault posts USD $132 million record quarterly free cash flow as SaaS revenue jumps 43% and annual revenue rises 19% to USD $1.184 billion.

By Karen Joy Bacudo • 4 min read • 6 days ago
AI response management lifts revenue, says Responsive
Digital Transformation

AI response management lifts revenue, says Responsive

AI use lifts revenue for strategic response leaders as mature firms turn bids, questionnaires and due diligence into faster sales and stronger returns.

By Shannon Williams • 4 min read • Last week
Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

Forrester urges B2B firms to rethink marketing, sales and metrics as AI agents reshape how buyers search, compare and choose suppliers.

By Sean Mitchell • 3 min read • Last week
LION & OpenAI deploy ChatGPT Enterprise across business
Software-as-a-Service

LION & OpenAI deploy ChatGPT Enterprise across business

Lion rolls out ChatGPT Enterprise to 2,500 staff in Australia and New Zealand, using AI for forecasting, production and sales support.

By Sean Mitchell • 3 min read • Last week

Stories from Other Regions

Business Transformation stories

Cloudwerx appoints Harsh Mishra to lead SA market expansion
Digital Transformation

Cloudwerx appoints Harsh Mishra to lead SA market expansion

Cloudwerx names Harsh Mishra to spearhead Adelaide expansion as it targets defence, energy and government demand for integrated transformation services.

By Mark Tarre • 4 min read • 5 days ago
Indian CFOs plan bigger AI spend on finance & procurement
Data Analytics

Indian CFOs plan bigger AI spend on finance & procurement

Indian Chief Financial Officers are set to lift AI spending as finance and procurement teams switch to integrated platforms for faster, tighter control.

By Shannon Williams • 4 min read • Last week
Workday lands finance & HR system at Sovereign Network Group
Digital Transformation

Workday lands finance & HR system at Sovereign Network Group

Workday deploys finance and HR platform at Sovereign Network Group, giving the housing association a unified system for 3,000 staff and 85,000 homes.

By Sofiah Nichole Salivio • 4 min read • Last week
Unity Advisory appoints Marc Lien as Chief AI Officer
Digital Transformation

Unity Advisory appoints Marc Lien as Chief AI Officer

Unity Advisory appoints Marc Lien as Chief AI Officer and board member as the AI-focused firm hits 100 employees and expands its CFO model.

By Sofiah Nichole Salivio • 4 min read • Last week
Australia insurers urged to modernise core technology
Digital Transformation

Australia insurers urged to modernise core technology

Australian insurers risk falling behind on AI and growth unless they replace legacy core systems with cloud-native platforms before FY2027.

By Shaji Sethu • 4 min read • Last week
AI adoption lifts NZ business revenue, study finds
Data Analytics

AI adoption lifts NZ business revenue, study finds

NZ businesses using AI could be earning far more, with Deloitte Access Economics finding sizeable revenue lifts and rising spending on the technology.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Thought leadership in B2B tech: From expertise to influence
Smart Cities

Thought leadership in B2B tech: From expertise to influence

How Southeast Asia's B2B tech firms can turn technical expertise into market influence through structured thought leadership.

By Patrick Keenan • 4 min read • Last week