Book stories
Brand strategist Ulli Appelbaum's new book reveals how evidence-based brand associations drive market success, blending neuroscience and marketing science.
The second edition of the best-selling retail handbook, Omnichannel Retail, is now available in the UK and for pre-order in other markets.
Cybercrime has been estimated to cost the Australian economy AUD$42 billion, according to a new book released by a UNSW cybersecurity expert.
Eli Pariser's TED talk highlights how Google's search personalisation can limit our perspectives, as two users get vastly different results for the same query.
Stephen King's UK publisher Hodder & Stoughton has launched the biggest ever game of literary hide-and-seek online.
Datastor's CEO, Dave Rosenberg, talks to The Channel about his IT career so far and his new-found passion for mountain biking.
Innominds has been recognised in Microsoft's AI Coffee Table Book, showcasing its AI-driven tool AMRx, developed to combat antimicrobial resistance.
NZCS has launched '50 Years of ICT Innovation,' a 400-page book documenting New Zealand's computing history with insights from notable innovators.
