CMOtech US - Technology news for CMOs & marketing decision-makers

Australian stories - Page 3

Jodie

ACAM launches search course as zero-click AI rises

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martech
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genai
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ai
Australian Centre for AI in Marketing unveils four-week search strategy course as AI summaries drive fewer clicks and reshape brand visibility.
Ion

Ion in early talks with Meta & Alphabet over video tech

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physical security
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digital entertainment
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erp
Ion Video says Meta and Alphabet are among several global tech groups in early talks over its patented system to make video easier for AI tools to use.
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Nearly 18% of marketing emails miss inboxes, study finds

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cx
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martech
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partner programmes
APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.
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Workday expands ANZ student systems push after Gartner nod

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edutech
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digital transformation
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hcm
Workday's higher education software wins a second Gartner Leader nod as it rolls out student records tools to universities in Australia and New Zealand.
359

AI bots overwhelm identity controls in Australia & NZ

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data protection
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devops
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hybrid cloud
AI-driven bots and machine accounts are exposing long-running identity security gaps across Australian and New Zealand organisations, experts warn.
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Xero & Anthropic fuel AI battle in finance software

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saas
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fintech
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financial systems
Xero's Anthropic tie-up deepens finance software AI split as groups weigh integrated platforms against agent tools that work across multiple systems.
Customer science

Customer Science names first Chief Operating Officer

This month
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digital transformation
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cx
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martech
Customer Science appoints James Johnstone to its new Chief Operating Officer role as it accelerates UK and US expansion after rapid Australian growth.
Adaptovate

ADAPTOVATE appoints Jim Cundiff to boost North America

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digital transformation
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partner programmes
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ai
ADAPTOVATE taps transformation veteran Jim Cundiff as Managing Director and Partner to deepen North American growth and its AI consulting push.
System1

System1 adds AI-led tools to Test Your Ad platform

This month
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data analytics
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martech
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partner programmes
System1 adds AI-led reporting and predictive tools to Test Your Ad, aiming to speed up creative analysis while keeping consumer testing central.
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Trintech adds AI tools to financial close workflows

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saas
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digital transformation
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fintech
Trintech expands embedded AI across close processes with Beacon assistant, aiming to speed journal entries, matching and risk checks.
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UK enterprises move AI projects into production

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digital transformation
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partner programmes
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ai security
UK enterprises press ahead with AI deployment as 94% warn of sprawl, while integration issues and legacy data remain major hurdles.
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Identity compromise emerges as top cyberattack route

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digital transformation
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pam
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mfa
Identity failures are now the main way cyber attackers breach firms, with experts warning that non-human credentials are widening the risk.
Chaim mazal

Gigamon warns firms to prepare for quantum cyber risks

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firewalls
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data protection
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hybrid cloud
Gigamon urges firms to start post-quantum planning now, citing encrypted traffic risks, harvest now, decrypt later fears and a widening readiness gap.
Image001

Deel urges Australian bosses to rethink remote work

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hcm
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hybrid & remote work
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management
Deel urges Australian employers to focus on management, trust and clear goals as cost-of-living pressures revive the home-working debate.
Andrew philp

TrendAI: Evolving the cybersecurity value proposition

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hybrid cloud
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digital transformation
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cloud security
TrendAI urges stronger AI governance as it shifts cybersecurity from fear-based selling to platformised risk reduction for Australian firms.
Nathan knight

OneQode, Hitachi Vantara & Cylix launch sovereign AI

This month
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storage
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data protection
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hyperscale
OneQode, Hitachi Vantara and Cylix Applied Intelligence launch a sovereign AI factory push across Australia, Japan, Malaysia and Singapore.
Vasily

Neara adopts ClickHouse ClickStack for observability

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devops
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data analytics
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digital twins
Neara turns to ClickHouse's ClickStack as engineers cut incident response times by more than half and track seven terabytes of data monthly.
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Rafay launches Token Factory for token-based AI billing

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virtualisation
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hyperscale
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physical security
Rafay Systems has unveiled Token Factory, a platform for GPU operators and sovereign cloud providers to price, meter and control AI access by token use.
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Acronis launches global MDR service for MSPs world

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data protection
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dr
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ransomware
Acronis rolls out globally available managed detection and response for MSPs, bundling 24/7 monitoring, incident response and recovery tools.
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DroneShield adds threat ranking in Q2 software update

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drones
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ai
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software updates
DroneShield rolls out Q2 software upgrade with drone threat ranking, revamped ATAK-CIV tools and offline maps for its command systems.