CMOtech US - Technology news for CMOs & marketing decision-makers

Affiliate Marketing stories

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AppDirect buys PartnerStack to expand B2B sales platform

4 days ago
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AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.
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Levanta acquires Perch+ to expand Amazon marketplace

Last week
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commerce systems
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e-commerce
Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.
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Adclear partners NinjaTrader on AI compliance checks

This month
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crypto
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fintech
NinjaTrader turns to Adclear's AI to speed compliance checks on marketing across the US and Europe as financial promotion rules tighten.
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OpenAI adds shopping tools to ChatGPT with visual discovery

Last month
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martech
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personalisation
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cdp
OpenAI is turning ChatGPT into a visual shopping hub, adding side‑by‑side comparisons and richer merchant data for in-chat product discovery.
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OpenAI drops ChatGPT checkout to pursue agent vision

Last month
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martech
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commerce systems
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supply chain
OpenAI abandons in-chat checkout for ChatGPT, pivoting to web‑navigating shopping agents and referral-led partnerships with retailers.
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saas.group tops USD $100m ARR as AI drives next phase

Last month
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erp
saas.group surpasses USD $100m ARR as it doubles down on AI-led upgrades and fresh acquisitions across its 25-plus software brands.
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BYRDLI, Tahnee Cook launch live LA travel booking push

Last month
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olympic games
BYRDLI and creator Tahnee Cook launch a live LA itinerary campaign, letting followers book her real-time stays, experiences and hotel deals.
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Designing for the real buyer: Why women drive the commerce + creator economy

Last month
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Women drive USD $31.8 trillion in global spending, yet eCommerce and creator systems still under-serve how they discover and decide to buy.
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Levanta unifies creator & affiliate tools for Shopify

Last month
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Levanta's new Shopify integration unifies creator and affiliate programmes across Shopify, Amazon and Walmart to streamline tracking and payouts.
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Awin unveils tools to speed affiliate campaign setup

Thu, 26th Feb 2026
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rpa
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e-commerce
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marketing
Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.
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Telna unveils USD $100m fund for travel eSIM growth

Thu, 5th Feb 2026
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Telna launches a USD $100m fund to back travel eSIM apps, MVNOs and Super Apps, aiming to speed global growth in digital roaming services.
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Global router hijack uses rogue DNS to monetise web

Wed, 4th Feb 2026
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firewalls
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network security
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iot security
Hackers are hijacking ageing home routers worldwide, covertly rewiring DNS to quietly cash in on everyday web browsing traffic.
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Xero revamps developer tools & unveils new API fees

Tue, 27th Jan 2026
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fintech
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martech
Xero overhauls developer portal and readies new API fees tied to connection counts and data egress, as it tightens recertification rules.
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Rakuten drops Honey extension amid affiliate fraud row

Wed, 21st Jan 2026
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martech
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payment technologies
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e-commerce
PayPal-owned Honey is dropped by Rakuten's ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.
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First Media backs MMC to widen media-for-equity reach

Wed, 21st Jan 2026
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digital media
First Media joins MMC as an LP, boosting the venture fund's media-for-equity firepower with wider digital, social and TV ad reach for start-ups.
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Refer A Friend app pays users for local service leads

Thu, 15th Jan 2026
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cmo
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b2b marketing
Refer A Friend launches an app that pays people commissions for referring local trades and services, charging businesses only per completed job.
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Genie Goals' Life Goals book spotlights eCommerce AI

Mon, 12th Jan 2026
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cx
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martech
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omnichannel
Genie Goals' latest Life Goals book showcases 75 eCommerce campaigns, spotlighting AI-driven innovation from global and challenger brands.
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US holiday online sales hit record on mobiles & AI

Thu, 8th Jan 2026
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gaming
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wearables
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data analytics
US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.
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Adobe data shows USD $88.7 billion spend & AI boost in October

Tue, 11th Nov 2025
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data analytics
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martech
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bnpl
Consumers spent USD $88.7 billion online in October 2025, up 8.2% year-on-year, as AI-powered shopping and mobile sales continue to surge.
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Affiliate marketing budgets surge as brands seek cost efficiency

Thu, 6th Nov 2025
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social media
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creators
Brands worldwide are boosting affiliate marketing budgets, citing its cost efficiency and stronger ROAS amid rising paid media costs, per new global research.