Dreamdata has appointed software executive Dave Kellogg to its board and launched Analytics Hub, a new reporting and dashboard product. The moves come as the company reports revenue growth of more than 400% over the past two years.
Kellogg joins the board after senior roles at software companies including Business Objects, Planful and Salesforce. He has served as Chief Executive Officer, Chief Marketing Officer and board member at businesses ranging from start-ups to companies with more than USD $1 billion in revenue.
Dreamdata, which sells attribution software for business-to-business marketers, said the appointment is part of its growth plans as it expands in North America and Europe. It has offices in Copenhagen and New York and employs close to 100 people.
The company also unveiled Analytics Hub, a product aimed at marketing teams seeking more tailored performance analysis. It allows users to build custom reports and dashboards while keeping figures consistent and linked to contacts, companies and deals.
Kellogg is known in software industry circles for Kellblog, where he writes about go-to-market strategy, software-as-a-service and enterprise software. His appointment adds an external board member with experience in sales and marketing software at a time when businesses are under pressure to show clearer returns on marketing spending.
According to Dreamdata, the launch addresses a long-running challenge for business-to-business marketing teams trying to measure how campaigns contribute to revenue across lengthy buying cycles. The company said the average business-to-business buyer journey now lasts 272 days, involves 88 touchpoints and includes 10 stakeholders.
That complexity has helped drive demand for tools that promise a fuller view of how prospects move from initial contact to closed deal. Attribution software vendors argue that older methods, such as last-touch models or spreadsheet analysis, fail to reflect the many interactions that shape a sale.
Dreamdata was founded by former Trustpilot executives Lars Grønnegaard, Chief Product Officer, and Steffen Hedebrandt, Chief Marketing Officer. The business said it raised USD $55 million in a Series B funding round to support expansion of its product set.
"The 'original sin' in B2B attribution was trying to solve a marketing problem inside a sales system, reducing a complex buyer journey to a single source field in a CRM, stripped of context. Dismissing attribution doesn't help, because the underlying questions don't go away: what's driving revenue, where should we invest, and where should we stop? Dreamdata understands this better than anyone and has built a platform that answers those questions. That's why I'm joining the board, and why I think the opportunity ahead is significant," said Dave Kellogg, Board Member, Dreamdata.
Nick Turner, Chief Executive Officer of Dreamdata, outlined the company's view of the challenge facing its customers.
"The average B2B buyer journey now spans 272 days, 88 touchpoints and 10 stakeholders. Most marketing teams are still trying to make sense of that with last-touch attribution and spreadsheets. We built Dreamdata to give marketers credibility and the confidence of knowing how marketing actually drives revenue. Dave understands the challenge deeply, and his experience as both a CMO and a CEO is exactly what we need at this stage of our growth," said Nick Turner, Chief Executive Officer, Dreamdata.
Recent milestones
Alongside the board appointment and product launch, Dreamdata highlighted a series of recent milestones. It said it achieved leader status in G2's Summer 2026 Grid Report for Attribution, ranking first in multi-touch attribution and enterprise business-to-business attribution.
The company also said it won the 2026 LinkedIn Marketing Partner Award for B2B Thought Leadership. In addition, it published a LinkedIn Ads Benchmark Report based on aggregated data from thousands of business-to-business customers, covering more than 66 million sessions across more than 3.5 million customer journeys.
Dreamdata said it has achieved SOC 2 Type II compliance for the fourth consecutive year. It added that the latest audit found zero exceptions for the second year running.
Those markers underline its effort to build credibility in the crowded market for marketing measurement software, where vendors are competing to persuade customers that their data is accurate, auditable and suitable for budget decisions. According to the company, every figure in Analytics Hub can be traced back to underlying contacts, companies and deals.
Dreamdata now has close to 100 employees across its Copenhagen and New York offices.