Medallia has announced the appointment of Carrie Parker as its new Chief Marketing Officer.
With over 25 years of industry experience, Carrie Parker joins Medallia, coming from her previous role as Chief Marketing Officer at Cision. Her career has also included leadership roles at major companies such as American Express, Vericast and Kantar. In these positions, Parker has developed a track record for leading high-performing teams and implementing brand transformations that drive revenue growth.
Mark Bishof, Chief Executive Officer at Medallia, commented on Parker's appointment, saying, "Carrie brings an incredible wealth of experience in marketing to her new role at Medallia and we are excited to have her join the best leadership team in experience management. We have a clear vision for the future of CX and Carrie will be instrumental in leading the charge to highlight our incredible customers, our cutting-edge innovation, and our brand leadership in the market."
At Cision, Parker led the global marketing team to enhance demand generation and elevate portfolio brands including Brandwatch and CisionOne. Her experience at companies such as Vericast, American Express, and Kantar involved spearheading initiatives that leveraged data-driven marketing to drive brand transformations and revenue growth.
In her own words, Parker stated, "I am passionate about the impact marketing and brand can have on an organisation and I am energised by the incredible vision Medallia has for the future of customer experience. Medallia is already acknowledged as the market leader and I look forward to working with the team to further elevate our brand and the mission-critical offerings that Medallia brings to the experience market across all industries."
Medallia is known for its enterprise experience platform, Medallia Experience Cloud, which captures a wide array of experience signals to provide insights and drive business actions. The company continues to focus on reducing churn, enhancing customer experiences, and generating business growth through its platform offerings.
