Brandi AI has introduced a global Agency Partnership Programme designed to support marketing, public relations and branding firms in establishing new AI visibility practices and Generative Engine Optimization (GEO) service lines.
The initiative comes as generative AI technologies such as ChatGPT, Gemini and similar platforms are increasingly influencing how buyers discover brands and make purchasing decisions. Traditional marketing metrics around web traffic and search engine optimisation (SEO) have been affected by the emergence of AI-generated responses, which are now frequently the first resource people use for information gathering, vendor comparisons and research. This shift is prompting agencies to adapt and ensure that their clients' brands remain visible in AI-generated answers.
Brandi AI's Agency Partnership Programme aims to address the growing demand for measurable visibility within AI-generated content. The programme provides participating agencies with analytics, tools and resources to monitor and optimise the frequency and quality of client brand mentions in responses generated by large language models. Agencies can audit AI visibility, track citations and optimise content to improve their clients' relevance and authority within these new digital environments.
Leah Nurik, Co-Founder and Chief Executive Officer of Brandi AI, explained the programme's perspective on digital visibility and the needs of agencies in the changing landscape:
"Buyers aren't scrolling, they're asking questions and trusting AI's answers. The Brandi Agency Partnership Programme empowers agencies to help their clients become the brands AI cites, proving impact, strengthening positioning and unlocking new revenue streams in the process."
Agency participation and results
Brandi AI reports that the programme has gained traction with more than a dozen agencies, covering a range of profiles from global marketing firms to mid-sized content and PR organisations. These early users are offering clients services such as AI visibility analytics, GEO audits and consulting on how to improve their presence in AI-generated results. According to Brandi AI, these agencies are experiencing benefits including improved client retention, increased revenues and the opportunity to command higher retainers thanks to the value placed on AI visibility services.
Current industry data cited by Brandi AI suggests that approximately 78% of agency clients lack the essential visibility signals that would enable AI systems to cite or reference them. The demand for GEO has led agencies to package these services as premium offerings within retainer agreements and standalone projects. According to feedback from the agencies involved, the provision of GEO services is becoming a growth engine for firms seeking to adapt their offerings to the AI-centric market environment.
Capabilities and support
Brandi AI's platform provides agencies with capabilities to audit the visibility of their clients in AI-generated content, monitor mentions and citations, and conduct analysis to identify buyer prompts and market opportunities. Participation in the Agency Partnership Programme also enables agencies to perform detailed SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses, refine content for machine readability, and develop GEO strategies tailored to specific industries, personas and sales funnel stages.
The programme offers several benefits to agency partners, including access to Brandi AI's tools and platform, referrals from Brandi AI customers, financial incentives for referred business, co-branded marketing and PR opportunities, dedicated partner management, and early access to new features and GEO insights. Agencies are also provided with platform training resources to support the development and delivery of their AI visibility practices.
Use cases for different agency disciplines include the integration of GEO analytics with established SEO services for digital marketing agencies, enhancing reporting capabilities and performance benchmarks. PR firms are able to demonstrate the direct influence of earned media coverage within AI-generated responses, while branding agencies can utilise real buyer queries and AI-derived data to refine positioning and messaging. Content studios gain access to insights at the prompt level, helping them create assets optimised for visibility and authority with AI models.
Industry perspective
Jason English, Director and Principal Analyst at Intellyx, commented on the role of Brandi AI in the market and the evolving intersection of GEO and SEO:
"Brandi AI looks beyond the typical criteria of search ranking and relevancy, tailoring visibility and insights for site owners and agency partners around the goals and outcomes desired by GenAI app users. What optimizes GEO can further enhance SEO algorithms, so improving your brand's domain authority will also help maintain a presence in natural search results."
Nurik added further insights regarding the feedback from agency partners to date:
"Our early agency partners are using Brandi to transform their clients' visibility and KPI reporting in a generative-first market. They are also expanding their overall retainer value and margins while redefining what innovation and success in a services business looks like."
The Brandi Agency Partnership Programme is currently open to qualified agencies seeking to expand their digital marketing, branding and PR offerings to meet the needs of an AI-first market.