Aligned raises USD $60 million in Series B funding

Aligned has raised USD $60 million in a Series B funding round, which it said is the largest reported financing so far in the digital sales room sector.

The round was led by PeakSpan Capital, with participation from existing investors NFX, Hetz Ventures, and JAL Ventures. The new funding brings Aligned's total capital raised to USD $73.8 million.

The New York- and Tel Aviv-based company sells software that gives sales teams and prospective buyers a shared online space to manage commercial deals. It argues that many sales processes still rely on long email chains, separate documents, and static attachments, even as companies have spent heavily on customer relationship management and call analysis tools.

Its product sits in a segment of the sales software market often described as digital sales rooms. Aligned now describes that model as an AI deal workspace, where sales staff, customers, and software agents interact in one place after an initial meeting.

Aligned said its platform is used by 70,000 sellers and 1 million buyers each month. Named customers include Deel, SimilarWeb, and WordPress.

It also said it had tripled annual recurring revenue over the past 12 months and reported net revenue retention of 125%. According to the company, some enterprise customers have shortened sales cycles by 30% and increased win rates by 15% when using the platform for complex deals.

Execution layer

Aligned is positioning itself around what it calls a "System of Action" in sales technology. In practice, that means software designed not just to record deal data in a CRM system or analyse calls, but to host the work of moving a deal forward between meetings.

The company said a salesperson can send a single link to a buyer without requiring a login, then use the workspace to share content, track next steps, answer questions, and manage comments from different stakeholders. Aligned says that gives it visibility into buyer behaviour between meetings, which it argues existing CRM and revenue intelligence tools largely miss.

At the centre of that approach is what Aligned calls its AI Deal Brain, a system that pulls information from CRM records, emails, calls, and buyer activity inside the workspace. The company said this supports seller and buyer agents that can draft follow-ups, respond to stakeholder questions, and identify stalled deals.

The pitch reflects a broader shift in software markets, as companies try to move beyond generative AI assistants that summarise conversations or answer prompts. Suppliers are increasingly trying to show that AI tools can take action within a workflow rather than simply offer guidance around it.

Investor view

PeakSpan Capital said it had tracked the digital sales room market for three years before deciding to lead the investment.

"I've partnered with companies in the GTM technology space for the past 15 years and spent the last three years looking for the company that would own the execution layer of sales, speaking to companies, customers, partners, analysts, and buyers. The research all pointed at one company uniquely positioned to capitalize on this immense opportunity: Aligned," said Matt Melymuka, co-founder and managing partner at PeakSpan Capital.

Melymuka is joining Aligned's board as part of the investment.

"As selling becomes AI-driven, the advantage stops being who watches the deal from the outside and starts being who owns the deal itself, the surface where buyers and sellers transact. That surface generates proprietary data that doesn't exist anywhere else, and it's where AI belongs, alongside the people already working there. Whoever owns it owns the next decade of GTM software. That's a generational, category-defining position, and it's why we led the largest round this category has seen," Melymuka said.

Market shift

Aligned was founded by Gal Aga, Gal Deitsch, and Yotam Sela, and says it pioneered the digital sales room category in 2021. The company argues that business buying has become more complex as purchasing committees expand and decision-making stretches across more stakeholders, while the tools used to manage those deals have changed little.

That view places Aligned in a crowded but evolving part of the sales technology market, where vendors are trying to prove they can influence deal outcomes rather than simply report on them. The distinction matters as software buyers scrutinise spending and look for products tied more directly to revenue performance.

Aligned plans to use the new capital to expand product development, add features for larger corporate customers, and grow its go-to-market and customer operations teams. It also wants to build out agent-led workflows and deepen compliance, permissions, and integrations for larger revenue organisations.

"Aligned was built on a simple conviction: There's no such thing as a complex sale, only a complex purchase. The top 1% of reps win not by selling harder, but by making it easier to buy," said Gal Aga, co-founder and chief executive officer of Aligned.

"For decades, the sales stack only recorded and analyzed deals - it helped managers track the work, but it never helped a buyer decide, or a rep execute. We built the opposite: a single workspace that enables the buyer and equips the rep to do what the top 1% do instinctively: make buying easy. And since that's where the deal actually happens, that's where AI should live. The future of sales doesn't just use AI, it runs on Aligned," Aga said.