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When crisis communications create a second workplace crisis
Risk & Compliance

When crisis communications create a second workplace crisis

Poor communication can deepen the fallout from a workplace incident, leaving employees, families and regulators without timely, accurate updates.

By Mark Devlin • 5 min read • Last week
Property PR failures can cost developments before they reach market
Sustainability

Property PR failures can cost developments before they reach market

Missed stakeholder buy-in can derail large schemes long before buyers or tenants see them, as digital scrutiny now shapes trust.

By Mark Devlin • 6 min read • Last week
Why retailers need to prepare for a rise in AI-generated complaints
Digital Transformation

Why retailers need to prepare for a rise in AI-generated complaints

AI is making it easier for consumers to file well-crafted complaints, posing new challenges for retailers to manage rising digital grievances effectively.

By Mark Devlin • 9 min read • Thu, 4th Sep 2025
Why searches for 'PR Agency Auckland' may signal growth in NZ's tech & design sectors
Amazon

Why searches for 'PR Agency Auckland' may signal growth in NZ's tech & design sectors

Google searches for 'PR Agency Auckland' hit a five-year peak, signalling growing confidence in New Zealand's tech and design sectors amid export expansion.

By Mark Devlin • 4 min read • Wed, 27th Aug 2025
Why searches for “PR Agency Auckland” signal a surge in tech sector growth
Data Protection

Why searches for “PR Agency Auckland” signal a surge in tech sector growth

Searches for “PR Agency Auckland” hit a five-year peak, signalling strong growth as Kiwi tech firms boost funding, launches, and international expansion.

By Mark Devlin • 4 min read • Tue, 26th Aug 2025
How to keep public trust when systems go down
Customer Experience

How to keep public trust when systems go down

Effective communication during cyberattacks is vital to maintain public trust and protect reputations, warns PR experts from Impact PR Auckland.

By Mark Devlin • 4 min read • Fri, 2nd May 2025
Cyber crisis comms: Lessons from a PR agency in Auckland
Fintech

Cyber crisis comms: Lessons from a PR agency in Auckland

Impact PR in Auckland advises Indian businesses on cyber crisis comms, emphasising fast, transparent responses to protect trust and reputation amid breaches.

By Mark Devlin • 4 min read • Wed, 30th Apr 2025
How to control the narrative during a cybersecurity breach
Supply Chain

How to control the narrative during a cybersecurity breach

UK organisations must act swiftly in cyber breaches, combining rapid system patches with clear, credible communication to protect their reputations.

By Mark Devlin • 5 min read • Mon, 28th Apr 2025
How to manage Communications during a cyber attack
Data Protection

How to manage Communications during a cyber attack

A clear, calm communications plan is vital in a cyberattack, helping firms maintain trust and control amid rising digital threats.

By Mark Devlin • 5 min read • Thu, 17th Apr 2025
The eCommerce Model giving rural customers a perfect fit
eCommerce

The eCommerce Model giving rural customers a perfect fit

New Zealand's Rose & Thorne is revolutionising lingerie retail with virtual fittings, ensuring rural women enjoy personalised service and inclusive sizing.

By Mark Devlin • 4 min read • Mon, 7th Apr 2025
How AI feedback can strain agency relationships
Generative AI

How AI feedback can strain agency relationships

Recent trends show clients increasingly relying on AI for PR feedback, risking the vital human touch that underpins successful agency relationships.

By Mark Devlin • 5 min read • Mon, 7th Apr 2025
Navigating the ethics of AI in business writing
Data Privacy

Navigating the ethics of AI in business writing

As AI tools revolutionise business writing, PR professionals must address ethical challenges like authenticity, accuracy, and job security in communications.

By Mark Devlin • 4 min read • Fri, 28th Mar 2025
Mastering the art of business press release headlines
Marketing Technologies

Mastering the art of business press release headlines

Creating captivating press release headlines is crucial for engaging audiences and attracting media attention, as clarity and relevance can elevate your brand's visibility.

By Mark Devlin • 5 min read • Mon, 17th Mar 2025
How empathy and transparency save brands in a crisis
Customer service

How empathy and transparency save brands in a crisis

In times of crisis, brands can salvage their reputations by prioritising empathy and transparency, transforming potential outages into trust-building moments.

By Mark Devlin • 4 min read • Fri, 21st Feb 2025
Networks down but trust up: How to communicate when outages hit
Customer Experience

Networks down but trust up: How to communicate when outages hit

When network outages occur, effective communication becomes crucial; organisations must act swiftly to reassure customers and preserve trust.

By Mark Devlin • 6 min read • Tue, 18th Feb 2025
How CFOs can protect shareholder value when a crisis hits
Supply Chain

How CFOs can protect shareholder value when a crisis hits

CFOs are increasingly tasked with safeguarding shareholder value during crises, requiring effective communication to maintain confidence amidst uncertainty.

By Mark Devlin • 6 min read • Mon, 17th Feb 2025
How giving Stock Exchange announcements a human touch can boost Your brand
Chief Financial Officer

How giving Stock Exchange announcements a human touch can boost Your brand

Stock exchange announcements needn't be dull; infusing them with human stories can enhance brand visibility and inspire stakeholder confidence.

By Mark Devlin • 4 min read • Mon, 10th Feb 2025