Stories by Geoff Main
Trust as a measurable asset for CMOs in the age of AI
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
International Women's Day: What real equity looks like in business
Last month
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partner programmes
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ai
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ai ethics & governance
On International Women's Day 2026, 'Balancing the scales' means redesigning business systems, not branding equity as a one-day campaign.