https://cmotech.news/story/paypal-touts-ads-gains-from-purchase-based-audience-data CMOtech US en 2026-06-25T03:00:00+12:00 PayPal touts ads gains from purchase-based audience data Chief Financial Officer (CFO), Advertising Technologies (Adtech), eCommerce, Consumer tech, Retail media, United States (US), PayPal, CMO 2026-06-25T03:00:06+12:00 https://cmotech.news/story/mckinsey-says-ai-could-transform-marketing-but-firms-lag CMOtech US en 2026-06-25T03:00:00+12:00 McKinsey says AI could transform marketing but firms lag Marketing, Productivity, Chief Financial Officer (CFO), Digital Transformation, Content Creation, Market competition, Consultancy, Personalisation, Artificial Intelligence (AI), AI Ethics & Governance, Marketing strategy, Customer Analytics, Customer Experience (CX), AI Adoption, Marketing Automation, United States (US), Generative AI (GenAI), C-Suite, A/B testing, Google, Customer Journey, Predictive analytics, Marketing Technologies (MarTech), Digital twins, Business Transformation, Risk Management, Management Consulting, Change Management, ROI, CMO 2026-06-25T03:00:05+12:00 https://cmotech.news/story/inmarket-launches-maestro-beta-for-ai-media-optimisation CMOtech US en 2026-06-24T03:40:00+12:00 InMarket launches Maestrø beta for AI media optimisation Advertising Technologies (Adtech), AI Agents (Agentic AI), Chief Executive Officer (CEO), Business Intelligence (BI), Model Context Protocol (MCP), Marketing Automation, Retail media, Software-as-a-Service (SaaS), Customer Journey, Marketing Technologies (MarTech) 2026-06-24T03:45:07+12:00 https://cmotech.news/story/cognitiv-says-ctv-lifts-fanatics-lifetime-value-19 CMOtech US en 2026-06-24T03:35:00+12:00 Cognitiv says CTV lifts Fanatics lifetime value 19% Gaming, Advertising Technologies (Adtech), Regulatory technology, Data Privacy, Artificial Intelligence (AI), Connected TV, Online gambling, United States (US), Machine learning (ML), Marketing Technologies (MarTech), Customer retention, Deep learning 2026-06-24T03:45:07+12:00 https://cmotech.news/story/pureprofile-appoints-christina-statescu-as-us-sales-head CMOtech US en 2026-06-23T13:13:00+12:00 Pureprofile appoints Christina Statescu as US sales head Recruitment, Digital Transformation, ICT sector, Global expansion, Europe (European), Australian, Market Growth, Professional services, Business Intelligence (BI), Customer Experience (CX), Gender diversity, digital data, United States (US), Pureprofile, US expansion, Commercial Strategy, Market research, Merkle, Silicon Valley, Job moves 2026-06-23T13:15:52+12:00 https://cmotech.news/story/before-you-hit-send-the-growing-role-of-email-verification-in-compliance CMOtech US en 2026-06-23T08:43:00+12:00 Before you hit send: The growing role of email verification in compliance Marketing, Internet Service Provider (ISP), Data Quality, Regulatory technology, Europe (European), Data Privacy, Managed Service Provider (MSP), Market Growth, Cybersecurity, Blacklisting, Data management, Customer data, Customer Experience (CX), Data governance, Marketing Automation, United States (US), Customer Data Platforms (CDP), Identity verification, Marketing Technologies (MarTech), General Data Protection Regulation (GDPR), Data Protection, Risk Management, Data lifecycle management, ROI, European Union (EU), Opinion, Edmund Ng 2026-06-23T09:00:05+12:00 https://cmotech.news/story/triplelift-99-of-buyers-value-curation-lack-trust CMOtech US en 2026-06-20T11:23:00+12:00 TripleLift: 99% of buyers value curation, lack trust Advertising Technologies (Adtech), Artificial Intelligence (AI), United Kingdom (UK), United States (US), Digital Media, Machine learning (ML), Ad Fraud, Marketing Technologies (MarTech), TripleLift, DSP 2026-06-23T08:00:06+12:00 https://cmotech.news/story/maestra-passes-100-clients-with-embedded-marketer-model CMOtech US en 2026-06-20T04:30:00+12:00 Maestra passes 100 clients with embedded marketer model Productivity, Managed Services, Digital Transformation, eCommerce, Customer data, Annual Recurring Revenue (ARR), Marketing Automation, United States (US), Customer Success, A/B testing, Software-as-a-Service (SaaS), Customer Journey, Customer engagement, Systems integration, Customer Data Platforms (CDP), Marketing Technologies (MarTech), Digital commerce, Data Platform, Customer Loyalty, Hybrid Retail 2026-06-20T04:30:05+12:00 https://cmotech.news/story/framer-launches-ai-agents-for-website-creation-editing CMOtech US en 2026-06-20T04:00:00+12:00 Framer launches AI agents for website creation & editing Digital Transformation, Web Development, Low code & No code (LCNC), Artificial Intelligence (AI), Google Gemini, AI Agents (Agentic AI), Perplexity, User Interface, Search Engine Optimisation (SEO), Cursor, Generative AI (GenAI), Zapier, A/B testing, Software-as-a-Service (SaaS), User experience (UX), Content Management System (CMS), BILT, Miro, Accessibility 2026-06-20T04:00:06+12:00 https://cmotech.news/story/zapier-survey-says-92-of-the-sales-leads-are-dropped CMOtech US en 2026-06-20T03:30:00+12:00 Zapier survey says 92% of the sales leads are dropped Digital Transformation, Integration, Data Quality, Enterprise Resource Planning (ERP), Artificial Intelligence (AI), Customer Relationship Management (CRM), AI Adoption, Marketing Automation, United States (US), Zapier, Software-as-a-Service (SaaS), Customer Journey, Automation, B2B Marketing, Process automation, Change Management, Workflow Automation 2026-06-20T03:30:05+12:00 https://cmotech.news/story/swisslog-healthcare-names-christina-liebman-marketing-chief CMOtech US en 2026-06-19T03:00:00+12:00 Swisslog Healthcare names Christina Liebman Marketing Chief Marketing, Robotics (Robots), Leadership, Digital Transformation, IT Department, Health Technologies (HealthTech), Medical Technologies (MedTech), Healthcare, Marketing strategy, Digital Strategy, Brand Development, Autonomy, Advanced Energy, C-Suite, Software-as-a-Service (SaaS), Customer engagement, B2B Marketing, Storytelling, Hospitals, Workflow Automation, CMO 2026-06-19T03:45:05+12:00 https://cmotech.news/story/vector-launches-learning-studio-for-tailored-school-training CMOtech US en 2026-06-18T04:30:00+12:00 Vector launches Learning Studio for tailored school training TechEd, Digital Transformation, AI Ethics & Governance, Online learning, Higher education, Learning Management Systems (LMS), Professional Development (PD), eLearning (e-Learning), EdTech, Generative AI (GenAI), Risk Management 2026-06-18T04:30:06+12:00 https://cmotech.news/story/netskrt-to-support-fifa-world-cup-streaming-delivery CMOtech US en 2026-06-18T04:00:00+12:00 Netskrt to support FIFA World Cup streaming delivery Streaming, Canada, Digital Transformation, Broadband, Chief Operating Officer (COO), Cloud, Chief Executive Officer (CEO), Connected TV, Buffering, FIFA World Cup, Sports Technology (SportsTech), Basketball, Winter Olympics, Content delivery network (CDN), Edge Computing, Football, Cricket, Sports 2026-06-18T05:00:05+12:00 https://cmotech.news/story/triplelift-launches-tl-direct-self-serve-ad-platform CMOtech US en 2026-06-18T03:15:00+12:00 TripleLift launches TL Direct self-serve ad platform Marketing, Advertising Technologies (Adtech), Forrester Research, Connected TV, Marketing Technologies (MarTech), TripleLift, Workflow Automation, DSP 2026-06-18T03:15:05+12:00 https://cmotech.news/story/marketers-shift-from-ai-experiment-to-implementation CMOtech US en 2026-06-17T23:09:00+12:00 Marketers shift from AI experiment to implementation Marketing, Productivity, Data Analytics, Digital Transformation, Advertising Technologies (Adtech), Personalisation, Application Programming Interface (API), Artificial Intelligence (AI), Connected TV, Customer Experience (CX), AI Adoption, Marketing Automation, Generative AI (GenAI), Mediaocean, Marketing Technologies (MarTech), 2026, Market research, Workflow Automation, CMO 2026-06-18T23:45:06+12:00 https://cmotech.news/story/data-value-chain-seen-as-next-step-for-enterprises CMOtech US en 2026-06-16T03:12:00+12:00 Data value chain seen as next step for enterprises Productivity, Data Analytics, Digital Transformation, Integration, Data Quality, Supply Chain, Data Loss Prevention (DLP), Large Language Models (LLMs), Artificial Intelligence (AI), AI Agents (Agentic AI), AI Models, Data management, Data infrastructure, Customer data, Data ownership, Customer Experience (CX), Data Strategy, Data governance, Data Pipeline, Business Value, Machine learning (ML), Mobile Device Management (MDM), Identity verification, Predictive analytics, Digital Identity, Information Management, Data Transformation, Opinion, Edmund Ng 2026-06-16T16:45:05+12:00 https://cmotech.news/story/vistra-names-raimundo-diaz-to-lead-americas-growth CMOtech US en 2026-06-12T01:01:00+12:00 Vistra names Raimundo Diaz to lead Americas growth Outsourcing, Leadership, Managed Services, Mergers and Acquisitions (M&A), Integration, Global expansion, Human Resources (HR), Professional services, Data management, Vistra, Shared services, United States (US), C-Suite, Business Transformation, Digitalisation, Latin America, Workflow Automation, Service Provider, Acquisition, Wolters Kluwer 2026-06-12T01:30:06+12:00 https://cmotech.news/story/ppds-appoints-tom-keefe-as-director-of-sales-for-dvled CMOtech US en 2026-06-08T23:39:00+12:00 PPDS appoints Tom Keefe as Director of Sales for dvLED Partner Programmes, Market Growth, Pro AV, United States (US), Public Transport, Systems integration, Digital Signage, Transport, PPDS, Job moves 2026-06-09T00:00:05+12:00 https://cmotech.news/story/meta-launches-creator-assistant-for-facebook-creators CMOtech US en 2026-06-06T05:30:00+12:00 Meta launches Creator Assistant for Facebook creators Canada, Data Analytics, Content Creation, Advertising Technologies (Adtech), Large Language Models (LLMs), Artificial Intelligence (AI), Social Media, Facebook, United States (US), Generative AI (GenAI), Natural language processing (NLP), India, Engagement, Big Tech, Monetisation, AI Assistant, Influencer Marketing, Meta, Translation, Globalisation 2026-06-06T05:30:05+12:00 https://cmotech.news/story/scrum-org-launches-self-paced-advanced-scrum-master-course CMOtech US en 2026-06-06T03:06:00+12:00 Scrum.org launches self-paced advanced Scrum Master course Project Management, Software Development, IT Training, Online learning, Professional Development (PD), Pricing, eLearning (e-Learning), Agile methodology (Agile), Product Management 2026-06-06T04:30:08+12:00 https://cmotech.news/story/amazon-business-targets-procurement-teams-with-new-campaign CMOtech US en 2026-06-06T03:00:00+12:00 Amazon Business targets procurement teams with new campaign Amazon, Productivity, Small Business (SMB), Manufacturing, Data Analytics, Digital Transformation, Advertising Technologies (Adtech), Supply Chain, Artificial Intelligence (AI), Schools, Social Media, Hotels, Customer Journey, Machine learning (ML), Process automation, Risk Management, Digitalisation, Hospitals, Workflow Automation, Business Continuity, Spend management, GRC 2026-06-06T03:00:06+12:00 https://cmotech.news/story/gen-z-turns-to-malls-as-social-spaces-study-finds CMOtech US en 2026-06-06T03:00:00+12:00 Gen Z turns to malls as social spaces, study finds Real estate, Retail media, TikTok, Gen Z, Generation Z 2026-06-06T03:00:06+12:00 https://cmotech.news/story/the-next-phase-of-ai-in-marketing-is-not-just-more-automation CMOtech US en 2026-06-06T03:00:00+12:00 The next phase of AI in marketing is not just more automation Marketing, Productivity, Digital Transformation, Integration, Personalisation, Enterprise Resource Planning (ERP), Artificial Intelligence (AI), AI Agents (Agentic AI), Oracle, Customer Experience (CX), United Kingdom (UK), Marketing Automation, United States (US), Customer Journey, Customer engagement, B2B Marketing, Predictive analytics, Process automation, Behavior, Change Management, Workflow Automation, Opinion, Rick Shimko 2026-06-24T06:15:05+12:00 https://cmotech.news/story/assurecare-launches-ai-nutrition-platform-nutravance CMOtech US en 2026-06-05T03:45:00+12:00 AssureCare launches AI nutrition platform NutraVance IT Department, Artificial Intelligence (AI), AI Ethics & Governance, Health Technologies (HealthTech), AI Agents (Agentic AI), Patient Monitoring, Workflow Automation, Interoperability 2026-06-05T03:45:07+12:00 https://cmotech.news/story/kerv-ai-appoints-joshua-koran-as-chief-product-lead CMOtech US en 2026-06-04T11:51:00+12:00 KERV.ai appoints Joshua Koran as Chief Product lead Advertising Technologies (Adtech), Data Privacy, Artificial Intelligence (AI), eCommerce, Connected TV, Retail media, Customer Journey, Machine learning (ML), Patents, User experience (UX), Criteo, Silicon Valley, Job moves 2026-06-04T12:00:05+12:00